Expansion

Today, MAX is a nationwide chain in Sweden and it is run by the Bergfors family with Richard and Christoffer Bergfors as President and Vice President, respectively. With a turnover of SEK 1050 million 2008, Max is the second largest hamburger chain in Sweden.

But we are not resting on our laurels. Instead we aim to have 100 restaurants throughout Sweden by the year 2012!

A conquest through Sweden

McDonal's ran into problems when they tried to establish restaurants in Umeå and Luleå in the beginning of the 1990's. Apparently there were very few locals who wanted to eat at McDonalds. They simply felt that Max's burgers tasted much better. After a while McDonalds gave up and closed both restaurants. Max took over their premises. This encouraged us and Max began to expand south. 2008 there were 67 restaurants in the country stretching from Boden in the North to Lund in the South.

The success continues - today Max has 2,500 employees!

As a result of Max's successes during recent years, turnover 2008 was SEK 1050 million. 2008 was the best year so far in Max's history with several new restaurants. Since the other hamburger chains have been at a standstill in recent years, Max is currently Sweden's second largest hamburger restaurant chain. The company currently has about 2,500 employees.

We are often the first

We were the first in Sweden with a drive-in and we opened the world's first bike-in on Gotland. As early as 2002 we offered guests the possibility to compose their meals and choose from several different alternatives to French fries. In 2003 we were first again, this time launching our keyhole-marked product family called Delifresh. We also renewed the ordinary product line, making it significantly healthier by reducing the amount of fat in all products.

Max - a family business

Curt Bergfors, the founder of Max, is still active as chairman of the board. Richard Bergfors is the President and Christoffer Bergfors is the Vice President, both sons to Curt. The Bergfors family owns the company. Max has its roots in Norrbotten and the main office is in Luleå.

The industry's most satisfied customers

In the industry customer satisfaction surveys, Max consistently rates better than its competitors. According to the customer satisfaction surveys conducted by ISI Wissing, Max had the highest customer satisfaction index for the seventh year in a row. And according to the population surveyed by SIFO and ISI Wissing in 2006 and 2007. Max has the best hamburgers in Sweden.  

Guaranteed Swedish

Max is the only national hamburger chain that guarantees Swedish beef and Swedish chicken.

We sympathize with the treatment of Swedish animals and we feel confident about the careful controls applied by our Swedish suppliers.

The consistent quality of Swedish beef and Swedish chicken enables us to guarantee that our burgers taste exactly how you expect them to taste.

Winning Swedish Hearts

Taste is absolutely the most important aspect for us at MAX - nothing lies closer to our hearts! If there is something we are known for, it is that the majority of the people think our hamburgers taste the best. Proof: Most of the time, we have the highest ratings in all the taste tests conducted in Sweden (just recently according to SIFO and ISI Wissing 2007).

In short: We know how to win the Swedish heart!