Now even tastier

We decided to make it possible to enjoy our tasty hamburgers with a good environmental conscience. The first area we investigated was the carbon dioxide emissions of our products ? our climate impact. From a climate perspective, Max has the advantage of only sourcing Swedish beef and chicken, which avoids lengthy and unnecessary transportation.

Menu carbon labelling

Environmental experts helped us to caculate how much carbon dioxide was created during the production of our hamburgers and other products. The calculations considered the entire production, from farm to restaurant, and prove that a standard hamburger meal at Max does not produce excessive levels of carbon dioxide, even when compared with homemade food. Chicken or fish hamburgers are low-carbon options that can be considered as climate friendly. The figures displayed on our website (Swedish only) and in our restaurants are in kilograms of carbon dioxide equivalent emitted per product (kgCO2e). A little complicated perhaps, but this is the current standard used.

We compensate our carbon emissions by planting trees in Africa

Environmental experts advised us to compensate our impact on the climate by planting trees. We are now involved in several tree projects in Africa, which not only helps the environment but also local farmers and growers.

Wind power reduces our impact on the environment

It is not enough to only offset carbon emissions and we also reduce our carbon footprint by sourcing electricity from wind farms. All our restaurants are powered by energy from wind farms, which reduces our carbon emissions by around 640 tonnes per year. Our switch to wind energy also reduced the quantity of nuclear waste produced each year in Sweden by 56 kilograms.

Fish

Our fish burgers are made with certified Alaska Pollock, which is sourced from stocks that use sustainable fishing methods and are not threatened. A fish burger meal with drink and sundries is a good climate option that generates relatively low carbon dioxide emissions, equivalent to 0.4 kilograms.

Fish burgers are not served in Max Arlanda.
 

The Natural Step

Our products have been analysed together with The Natural Step, which helps organisations that seek to be sustainable development pioneers. The Natural Step is a non-profit organisation that was founded in Sweden in 1989 by cancer doctor Karl-Henrik Robert. Today the organisation has offices in 11 countries and is engaged in consulting, educating and research.
Read more about The Natural Step at thenaturalstep.org.